As investors in impact, we—the Mulago Foundation—don’t want to wade through a bunch of verbiage about “empowerment,” “capacity-building,” and “sustainability”—we want to know exactly what you’re trying to accomplish. We want to cut to the chase, and the tool that works for us is the eight-word mission statement. All we want is this:
A verb, a target population, and an outcome that implies something to measure—and we want in eight words or less.
....With a good eight-word mission, you can bypass all that input-output-outcomes stuff and cut to the chase with a simple question: “How would I best know if I’m fulfilling my mission?”
-- Kevin Starr, Mulago Foundation