Lost Spanish silk in the Sierra Madre. Smoke fired pottery. Cochineal, the red worn around the world. Frida Kahlo’s fashion inspirations. The last traditional shellfish dyers on earth. Sixteen native languages, 80 pottery villages, 100 indigenous dressways and 10,000 weavers. Oh, and the tortilla was invented here as well 2,800 years ago.
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tonlé has become a hit with ethical consumers worldwide.
In fashion, even the slightest imperfection on a roll of fabric can mean it is rejected, discarded and sent to an overflowing landfill. Ends of rolls are also tossed if they hold limited yardage. One fashion designer had an idea of using fabric that didn’t make the cut and creating a zero-waste line out of it.
Rachel Faller’s tonlé line is an ethical and sustainable collection made in Cambodia, a country she visited in college and where her business idea came to fruition. Read the full story in HAND/EYE magazine.... read more
So instead of pouring your marketing budget into advertising or sales channels, try to find the person or group whose lives you significantly change.