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entrepreneurs

Travels with Handcraft Nerds

Lost Spanish silk in the Sierra Madre. Smoke fired pottery. Cochineal, the red worn around the world. Frida Kahlo’s fashion inspirations. The last traditional shellfish dyers on earth. Sixteen native languages, 80 pottery villages, 100 indigenous dressways and 10,000 weavers.  Oh, and the tortilla was invented here as well 2,800 years ago.
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Zero Waste Fashion

tonlé has become a hit with ethical consumers worldwide.

In fashion, even the slightest imperfection on a roll of fabric can mean it is rejected, discarded and sent to an overflowing landfill. Ends of rolls are also tossed if they hold limited yardage. One fashion designer had an idea of using fabric that didn’t make the cut and creating a zero-waste line out of it. 
Rachel Faller’s tonlé line is an ethical and sustainable collection made in Cambodia, a country she visited in college and where her business idea came to fruition. Read the full story in HAND/EYE magazine.
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Falling Somewhere on the Spectrum of Meaning

 Read the full commentary Why Meaning Beats Marketing from Unreasonable Institute

Every product lies somewhere on a spectrum of meaning. Those at the high end of the meaning spectrum truly transform customers’ lives. Those at the low end of the meaning spectrum make small, forgettable differences. The companies at the low end of this spectrum have few options than to try to outspend via marketing channels....

So instead of pouring your marketing budget into advertising or sales channels, try to find the person or group whose lives you significantly change.

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A Rallying Cry for a New Story of the Economy

Read the full commentary The Economy at the Edge from Unreasonable Institute

Building a disruptive economy by bringing the voices in from the edges to the center is very powerful. We celebrate a real economy, an economy in service to life. We seek the creatives, the disruptive, the entrepreneurs, the heretics, the dispossessed—all the people who have been told to shut up. These people from the margins now hold the greatest promise for saving our asses—in the artistic, creative, and entrepreneurial edges that are where the magic is. They will... read more