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entrepreneurs

Falling Somewhere on the Spectrum of Meaning

 Read the full commentary Why Meaning Beats Marketing from Unreasonable Institute

Every product lies somewhere on a spectrum of meaning. Those at the high end of the meaning spectrum truly transform customers’ lives. Those at the low end of the meaning spectrum make small, forgettable differences. The companies at the low end of this spectrum have few options than to try to outspend via marketing channels....

So instead of pouring your marketing budget into advertising or sales channels, try to find the person or group whose lives you significantly change.

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A Rallying Cry for a New Story of the Economy

Read the full commentary The Economy at the Edge from Unreasonable Institute

Building a disruptive economy by bringing the voices in from the edges to the center is very powerful. We celebrate a real economy, an economy in service to life. We seek the creatives, the disruptive, the entrepreneurs, the heretics, the dispossessed—all the people who have been told to shut up. These people from the margins now hold the greatest promise for saving our asses—in the artistic, creative, and entrepreneurial edges that are where the magic is. They will... read more